A nugget of wisdom from Seth
Seth Godin is known for his thought-provoking ideas and blogs, and this one struck a note with me. I think we all do things like this from time to time, or think about that impossible idea, that goal....
View ArticleSpring has sprung…no wait, more snow. Wait! The sun is out….
“Springtime in the Rockies”. For many, that line conjures up fields of flowers, bluebird days of bright sunshine and babbling brooks. While all of that does happen (eventually), many times in Montana...
View ArticleEnvironmental Innovation Award for Printingforless.com!
As many of us know, today is Earth Day. And while we try to spend most of our blog time highlighting the cool work and businesses of our customers, occasionally it is nice to see PFL‘s hard work...
View ArticleHow to Build a Profitable Website — How does your site stack up? Sign up for...
These days, marketing your business involves an effective online strategy in conjunction with your printed advertising. Most businesses wouldn’t intentionally send out confusing print marketing...
View ArticleHow to Build a Profitable Website Webinar
How to Build a Profitable Website Files Ready to Download We are so excited that many of you could join us for our webinar to learn how to build an effective website that actually makes money. Kurt and...
View ArticleKick Groupon to the Curb Webinar
Kick Groupon to the Curb Webinar Files Ready to Download We are so excited that many of you could join us for our webinar to learn the 4 essential truths of online marketing. Kurt and Seth went over a...
View ArticleWebinar: Double Your December and Ignite Holiday Sales Webinar
Double Your December Webinar Files Ready to Download We are so excited that many of you could join us for our webinar to learn how to maximize holiday results and maneuver your local business toward a...
View ArticleLady GaGa can teach you a thing or two about your business. Meat dress not...
That headline may sound ridiculous, but it is true. How many of you can claim 14 million sales of ONE album or product? (I looked that up.) Impressive, even if you think her “meat dress” was bizarre,...
View ArticleWebinar: Double Your Facebook Fans
Double Your Facebook Fans Webinar Files Ready to Download We are so excited that many of you could join us for our webinar to learn how to maximize holiday results and maneuver your business toward a...
View ArticleHow to Explode Your Facebook Fan Base
PFL customer Titan Outlet Store sells industrial grade farm machinery; not the typical candidates you might expect to dominate the social media audience. But how many businesses their size can claim...
View ArticleWebinar: How PFL Tripled its Facebook Fans in 8 Hours
How PFL Tripled its Facebook Fans Webinar Files Ready to Download We’re very excited that so many people could join us for our webinar about expanding your Facebook fan base, and maximizing Social...
View ArticleIs Printing Sustainable? Yes!
Here at PFL, we know that Print Marketing is effective – and so do our customers. But, in a world that’s becoming ever more “green” conscious; you have to ask yourself, “Is printing sustainable?” The...
View ArticleGoogle + for Businesses: Do You Need Another Social Network?
As the value of social media becomes more and more obvious, more companies are going to offer alternatives to Facebook. As Google attempts to grab a piece of the pie with “Google+” you might find...
View ArticlePFL Google+ Giveaway
Join PFL on Google+ and you’ll be entered to win an Amazon Kindle Fire! Here at PFL, we are a very social group – and we like to have lots of friends! We like to keep in touch with our … Continue...
View ArticleDesigners Love Print
With the effectiveness of direct mail and other printed Marketing materials – we know print is anything but dead. But did you know that the interest and enthusiasm for print continuities beyond simply...
View ArticleWhat’s Your Brand?
We aren’t talking about the catchy new logo or the snazzy tagline that you just invented. It is not defined by how much you spend on marketing or how creative you are. A brand is much deeper than that....
View ArticleSmall Business Marketing Tips
When you launch your own small business – you instantly become the CEO, Accountant, and Marketing team all in one! As you wear these many hats and begin to juggle the responsibilities of a small...
View ArticleWord of Mouth Marketing 101
Check out the video “Word of Mouth Marketing 101” from PFL. WOM expert Andy Sernovitz will teach you how to get more people talking about your business, energize your fans, and generate positive word...
View ArticleCreating Better Marketing Materials
Is your business growing fast? Are you about to invest in some high quality Marketing Materials? Great idea! Now, take the time to create the best design before you print to ensure your business cards,...
View ArticleQ & A with WOM Expert Andy Sernovitz
Thanks again to everyone who attended PFL’s “Word of Mouth Marketing 101″ Webinar! WOM expert Andy Sernovitz spoke extensively on how to get more people talking about your business, energize your fans,...
View ArticleWhat Leadership Looks Like
Leaders are authentic, transparent. They are proactive, always keeping the big picture in view. True leaders never proclaim, “I am the leader.” They don’t have to. They carry influence primarily...
View ArticleFishing for Better Internet Security?
You need The Minnow©. This little product is available due to a partnership between CyberPoint International’s Prescient Program and Integrita. CyberPoint, headquartered in Baltimore, Maryland,...
View ArticleWhen it comes to PRINTING, You’ve got options!!
So you want to do something that stands out from the crowd….GOOD, we support you one-hundred percent. Advancements in printing techniques, improvements in inks, and upgrades in paper manufacturing have...
View ArticleGood Habits Cultivate Good Relationships
Building relationships and increasing your word-of-mouth marketing is essential in today’s competitive environment. Authentic is the new “wow” factor. Your customers will respond when your company has...
View ArticleLong Live Print.
How tactile marketing puts you directly in your customer’s hands, and why they will respond. As digital marketing continues to evolve and grow in scope of possibilities, print might still be the most...
View ArticleFive Ways to Improve ROI Through a Data-Driven Approach – By Andrew Field
Learn how big data will revive your print marketing in 2014. By investing in the right tools to handle your data, companies can develop customized print campaigns targeted to a single customer. Plus, a...
View ArticlePrint is for Keeps
Who’s minding your messages when the screens fade to black? Electronic content comes and goes and when it’s gone, your marketing initiative disappears with it. Print, on the other hand, is there for...
View ArticleHow Customized Service Wins Repeat Business
With the constant hustle and bustle of a growing business, efficiency is both necessary and helpful. However — like everything in life — there’s a certain line you can’t cross. And when your efficiency...
View ArticleIs Print Dead?
Don’t make the mistake of thinking email marketing is the only way to go. Print marketing still exists, and its tangible, colorful, and personal nature gives it a longer shelf life than digital...
View ArticleWhat Shawn White can teach us about customized service
It was announced last week that crowd favorite and reigning red headed high-flyer, Shawn White would not complete in the slopestyle competition in Sochi. After assessing the course, White bowed out due...
View ArticleShades of Success
Did you know that from the moment you walk into a retail store, your experience is highly calibrated? Retailers know that the amount you purchase is influenced by the type and speed of music it is...
View ArticleNew Minimum Quantities for Table Tent Printing, From 500 to 50!
These three-dimesional marketing pieces are highly effectve and a great way to grab your prospects attention. Our minimum quantity for table tent production has been lowered from 500 to just 50! Visit...
View ArticleWhat Mr. Rogers can teach us about direct mail
This week celebrates the birth of Fred Rogers, the television icon that spent a remarkable 33 years inviting viewers into his neighborhood. For a guy that spent a lifetime imparting the value of...
View ArticleThe Ultimate Guide to an Effective EDDM Campaign
Every Door Direct Mail (EDDM) is a perfect way to spur growth in your business by saturating entire neighborhoods using carrier routes — all without the cost of purchasing mailing lists and permits....
View ArticleGoogle Gets It.
When digital behemoth, Google, uses tactile marketing to sell a digital service, you could say that’s ironic, but we say that’s true multi-channel marketing at its finest. Here’s a direct mail piece,...
View ArticleTactile Stimuli Create an Experience
While browsing a bookstore, I am like a crow with a bottle cap: I walk slowly, pecking around, until a shiny book jacket or spine catches my eye—a glint of surprise. The letters are debossed into the...
View ArticleEffective Marketing Buzzwords for Boosting Your Sales Charm
Have you ever been mid-marketing or -sales pitch when suddenly your brain goes dark while searching for the perfect word? Here are a few versatile gems that will make you sound smarter in a pinch!...
View ArticleFour Reasons to Use Tactile Marketing
By Andrew Field Whether you realize it or not, everyone has end-of-day rituals. You get home, take off your shoes, greet your family, think about what to do for dinner, and, most likely, check the...
View ArticlePFL Named Marketo Revvie Awards Finalist
We at PFL are thrilled to announce we’ve been named a finalist for the Marketo Revvie Awards in both the LaunchPoint Innovator and LaunchPoint Integrator category! The Innovator award recognizes the...
View Article6 Ways to Sell with Storytelling
In the early 1960’s, a track and field coach out of Oregon had a ritual he lived by. At the start of every season, he could be found in the locker room, wrapping a measuring tape around the feet of …...
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